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Service Design & Product Experience
Service Design & Product Experience
LORI
LORI
Role
UX Research & Visual Design
Timeline
2 months
Contributors
Xinyu Wang, Ziyue Guo
Platform
Physical Product + Digital Service
Role
Role
UX Research & Visual Design
UX Research & Visual Design
Timeline
2 months
2 months
Contributors
Xinyu Wang, Ziyue Guo
Xinyu Wang, Ziyue Guo
Platform
Physical Product + Digital Service
Physical Product + Digital Service
TRIXY is an offline engagement design for Gen Alpha, transforming digital reward systems into physical, hands-on experiences. It reduces screen dependency while fostering healthier routines and stronger parent–child relationships.
The Goal
Design a structured service system that makes it more appealing than screens
The Users
Gen Alpha (ages 3-12) and their concerned millennial parents
Asssumpt Outcome
47% average reduction in daily screen time, 92% subscriber retention
TRIXY is an offline engagement design for Gen Alpha, transforming digital reward systems into physical, hands-on experiences. It reduces screen dependency while fostering healthier routines and stronger parent–child relationships.
TRIXY is an offline engagement design for Gen Alpha, transforming digital reward systems into physical, hands-on experiences. It reduces screen dependency while fostering healthier routines and stronger parent–child relationships.
The Goal
Design a structured service system that makes it more appealing than screens
The Users
Gen Alpha (ages 3-12) and their concerned millennial parents
Asssumpt Outcome
47% average reduction in daily screen time, 92% subscriber retention
Gen Alpha is the first generation to grow up fully immersed in digital environments. Screens are embedded in learning, entertainment, and social interaction, shaping daily routines from an early age. As digital engagement becomes a dominant part of childhood, families are increasingly navigating questions around screen time, balance, and meaningful alternatives. This project begins within this broader context.
Gen Alpha is the first generation to grow up fully immersed in digital environments. Screens are embedded in learning, entertainment, and social interaction, shaping daily routines from an early age. As digital engagement becomes a dominant part of childhood, families are increasingly navigating questions around screen time, balance, and meaningful alternatives. This project begins within this broader context.
First, we needed to understand the depth of the problem...
First, we needed to understand the depth of the problem...
First, we needed to understand the depth of the problem...
Understanding the Problem
Understanding the Problem
Gen Alpha’s attention is increasingly shaped by digital environments.
Gen Alpha’s attention is increasingly shaped by digital environments.
Gen Alpha’s attention is increasingly shaped by digital environments.
The Screen Time Crisis
The Screen Time Crisis
7.5hrs
7.5hrs
Average daily screen time for Gen Alpha children (ages 8-12)
Average daily screen time for Gen Alpha children (ages 8-12)
Average daily screen time for Gen Alpha children (ages 8-12)
68-70%
68-70%
of parents feel they've "lost control" over their child's screen time
of parents feel they've "lost control" over their child's screen time
of parents feel they've "lost control" over their child's screen time
20-28%
20-28%
Children meeting daily recommended physical activity
Children meeting daily recommended physical activity
Children meeting daily recommended physical activity
As screen-based engagement becomes routine, children spend a growing portion of their time in digital spaces. Offline activities, while available, often struggle to sustain consistent interest over time. This shift raises a broader question: how can alternative experiences meaningfully capture and hold children’s attention in an environment where screens dominate daily interaction?
As screen-based engagement becomes routine, children spend a growing portion of their time in digital spaces. Offline activities, while available, often struggle to sustain consistent interest over time. This shift raises a broader question: how can alternative experiences meaningfully capture and hold children’s attention in an environment where screens dominate daily interaction?
❓
So we talked to parents and kids to understand both perspectives...
Research
Research
Examining the psychological, social, and structural forces behind Gen Alpha’s digital engagement — and exploring what alternative systems or activities might genuinely capture their attention.
Examining the psychological, social, and structural forces behind Gen Alpha’s digital engagement — and exploring what alternative systems or activities might genuinely capture their attention.
Examining the psychological, social, and structural forces behind Gen Alpha’s digital engagement — and exploring what alternative systems or activities might genuinely capture their attention.
Research Methods
Research Methods
6
Children interviews
Children interviews
Children interviews
Deep dives into their struggles with screen time and reading routines
Deep dives into their struggles with screen time and reading routines
Deep dives into their struggles with screen time and reading routines
6
Child observation sessions
Child observation sessions
Child observation sessions
Watching kids interact with both books and digital content
Watching kids interact with both books and digital content
Watching kids interact with both books and digital content
30+
Parent survey responses
Parent survey responses
Parent survey responses
Quantitative data on reading habits and screen time concerns
Quantitative data on reading habits and screen time concerns
Quantitative data on reading habits and screen time concerns
Insights
Digital engagement is structured and intentionally designed to sustain attention.
Digital engagement is structured and intentionally designed to sustain attention.
Social visibility and peer recognition significantly increase children’s motivation.
Social visibility and peer recognition significantly increase children’s motivation.
Offline experiences can compete for attention when they offer meaningful structure and progression.
Offline experiences can compete for attention when they offer meaningful structure and progression.
Ownership and visible progress deepen commitment and long-term engagement.
Ownership and visible progress deepen commitment and long-term engagement.
💡
These insights revealed a clear opportunity...
These insights revealed a clear opportunity...
Design Opportunities
Design Opportunities
Design a structured storytelling service that transforms digital reward logic into physical, hands-on engagement for Gen Alpha.
Design a structured storytelling service that transforms digital reward logic into physical, hands-on engagement for Gen Alpha.
Design a structured storytelling service that transforms digital reward logic into physical, hands-on engagement for Gen Alpha.
Design Opportunity 1
Structured Reinforcement Sustains Engagement
Structured Reinforcement Sustains Engagement
Offline activities often lack continuity and visible progress, causing engagement to fade over time.
Offline activities often lack continuity and visible progress, causing engagement to fade over time.
Offline activities often lack continuity and visible progress, causing engagement to fade over time.
Build a structured offline system with episodic storytelling, collection mechanics, and visible milestones.
Build a structured offline system with episodic storytelling, collection mechanics, and visible milestones.
Build a structured offline system with episodic storytelling, collection mechanics, and visible milestones.
Design Opportunity 3
Social Sharing Strengthens Engagement
Social Sharing Strengthens Engagement
When progress is not visible or shared, motivation drops.
Offline activities often lack recognition or social feedback.
When progress is not visible or shared, motivation drops. Offline activities often lack recognition or social feedback.
When progress is not visible or shared, motivation drops.
Offline activities often lack recognition or social feedback.
Provide opportunities for peer sharing, achievement display, optional community features, and safe social comparison.
Provide opportunities for peer sharing, achievement display, optional community features, and safe social comparison.
Provide opportunities for peer sharing, achievement display, optional community features, and safe social comparison.
Design Opportunity 2
Intrinsic Motivation Requires Personal Involvement
Intrinsic Motivation Requires Personal Involvement
Intrinsic Motivation Requires Personal Involvement
Offline activities often feel passive or generic, making it difficult for children to stay emotionally invested over time.
Offline activities often feel passive or generic, making it difficult for children to stay emotionally invested over time.
Offline activities often feel passive or generic, making it difficult for children to stay emotionally invested over time.
Design for motivation through character customization, narrative chapters, and hands-on making activities that deepen personal involvement.
Design for motivation through character customization, narrative chapters, and hands-on making activities that deepen personal involvement.
Design for motivation through character customization, narrative chapters, and hands-on making activities that deepen personal involvement.
Design Opportunity 4
Structured Guidance Enables Consistency
Structured Guidance Enables Consistency
Structured Guidance Enables Consistency
Without clear structure, parents struggle to sustain engagement consistently over time. Activities often depend on extra effort and preparation.
Without clear structure, parents struggle to sustain engagement consistently over time. Activities often depend on extra effort and preparation.
Without clear structure, parents struggle to sustain engagement consistently over time. Activities often depend on extra effort and preparation.
Provide structured methods for parents that make participation easy to initiate and maintain.
Provide structured methods for parents that make participation easy to initiate and maintain.
Provide structured methods for parents that make participation easy to initiate and maintain.
This led us to our design goal...
This led us to our design goal...
Design Goals
Design Goals
The core beliefs that shaped our subscription experience
The core beliefs that shaped our subscription experience
📋
Create Anticipation
Create Anticipation
Create Anticipation
Books should arrive as exciting events, not just objects. The experience of receiving matters as much as the content.
Books should arrive as exciting events, not just objects. The experience of receiving matters as much as the content.
Books should arrive as exciting events, not just objects. The experience of receiving matters as much as the content.
👑
Empower Choice
Empower Choice
Empower Choice
Kids must feel ownership over their books. Agency creates investment. Let them choose within curated options.
Kids must feel ownership over their books. Agency creates investment. Let them choose within curated options.
Kids must feel ownership over their books. Agency creates investment. Let them choose within curated options.
✔️
Remove Friction
Remove Friction
Remove Friction
Parents shouldn't think. Expert curation, automatic delivery, perfect matches. Make the right choice the easy choice.
Parents shouldn't think. Expert curation, automatic delivery, perfect matches. Make the right choice the easy choice.
Parents shouldn't think. Expert curation, automatic delivery, perfect matches. Make the right choice the easy choice.
Following team alignment, we mapped those insights into a cohesive engagement journey for both parent and child.
Following team alignment, we mapped those insights into a cohesive engagement journey for both parent and child.
User Journey
1
1
Awareness
Awareness
A parent sees an ad about screen time concerns and discovers TRIXY as a structured offline alternative — not a restriction, but a compelling replacement.
A parent sees an ad about screen time concerns and discovers TRIXY as a structured offline alternative — not a restriction, but a compelling replacement.
2
2
Subscription & Personalization
Subscription & Personalization
After subscribing, the parent and child choose a story theme and customize the child’s character online. The system begins with collaboration, not control.
After subscribing, the parent and child choose a story theme and customize the child’s character online. The system begins with collaboration, not control.
3
3
First Arrival
First Arrival
The package arrives.
The child experiences it as a gift, not a rule. Excitement replaces resistance.
The package arrives. The child experiences it as a gift, not a rule. Excitement replaces resistance.
The package arrives.
The child experiences it as a gift, not a rule. Excitement replaces resistance.
4
4
Story & Action
Story & Action
The child finishes a chapter and earns a sticker.
After completing the related activity, they receive a small mission card. They use the sticker to decorate the card.
The child finishes a chapter and earns a sticker. After completing the related activity, they receive a small mission card. They use the sticker to decorate the card.
The child finishes a chapter and earns a sticker.
After completing the related activity, they receive a small mission card. They use the sticker to decorate the card.
5
5
Collection & Display
Collection & Display
The decorated card is added to the collection.
The child places it on a wall, board, or folder where previous cards are displayed. They can see what they have completed — and what is still missing. The collection begins to grow.
The decorated card is added to the collection. The child places it on a wall, board, or folder where previous cards are displayed. They can see what they have completed — and what is still missing.
The collection begins to grow.
The decorated card is added to the collection.
The child places it on a wall, board, or folder where previous cards are displayed. They can see what they have completed — and what is still missing. The collection begins to grow.
6
6
Peer Sharing
Peer Sharing
The child shows their cards to friends. They compare progress.
Motivation grows.
The child shows their cards to friends. They compare progress.
Motivation grows.
The child shows their cards to friends. They compare progress.
Motivation grows.
7
7
Completion & Renewal
Completion & Renewal
The child looks forward to collecting all the mission cards. Once a set is completed, they choose the next story theme they want to explore. A new series begins. The cycle continues.
The child looks forward to collecting all the mission cards. Once a set is completed, they choose the next story theme they want to explore. A new series begins. The cycle continues.
Design Solution
Design Solution
How research insights directly shaped our subscription service
How research insights directly shaped our subscription service
LORI brings this journey together as a structured offline storytelling service that extends engagement into the physical world.
LORI brings this journey together as a structured offline storytelling service that extends engagement into the physical world.
*A sample story theme from the LORI collection.
*A sample story theme from the LORI collection.
Feature 1
Feature 1
Guided Theme Selection and Customization
Guided Theme Selection and Customization
Guided Theme Selection and Customization
At the beginning of each cycle, parents and children choose a story theme together and customize the child’s character.
Turns onboarding into an active devision-making moment.
Capture children's interest at the start.
Create early ownership, making participation feel self-driven.
At the beginning of each cycle, parents and children choose a story theme together and customize the child’s character.
Turns onboarding into an active devision-making moment.
Capture children's interest at the start.
Create early ownership, making participation feel self-driven.
Feature 2
Feature 2
Feature 2
Gift-Like Subscription Experience: First Arrival
Gift-Like Subscription Experience: First Arrival
Gift-Like Subscription Experience: First Arrival
Each delivery arrives as a carefully designed story package containing the book, activity cards, stickers and stickers collection page.
Presenting the experience as something exciting and anticipated helps reduce resistance and encourages voluntary participation.
Each delivery arrives as a carefully designed story package containing the book, activity cards, stickers and stickers collection page.
Presenting the experience as something exciting and anticipated helps reduce resistance and encourages voluntary participation.
Feature 3
Feature 3
Feature 3
Story Reading & Completion Rewards
Story Reading & Completion Rewards
Story Reading & Completion Rewards
After finishing a story chapter, children receive a sticker as an immediate reward. Each chapter also ends with a subtle cliffhanger that leads into the next one.
The sticker marks completion, while the open-ended ending sparks curiosity about what comes next.
Combining a small reward with narrative suspense helps sustain interest across chapters.
After finishing a story chapter, children receive a sticker as an immediate reward. Each chapter also ends with a subtle cliffhanger that leads into the next one.
The sticker marks completion, while the open-ended ending sparks curiosity about what comes next.
Combining a small reward with narrative suspense helps sustain interest across chapters.
Feature 4
Feature 4
Feature 4
Story-linked Activity Missions
Story-linked Activity Missions
Story-linked Activity Missions
Each story chapter includes a hands-on activity. Completing the activity unlocks a mission card.
The narrative moves children from reading into physical participation, with a tangible card marking completion.
Linking story to action encourages real-world interaction and helps shift attention away from screens.
Each story chapter includes a hands-on activity. Completing the activity unlocks a mission card.
The narrative moves children from reading into physical participation, with a tangible card marking completion.
Linking story to action encourages real-world interaction and helps shift attention away from screens.
Feature 5
Feature 5
Feature 5
Collectible Progress Display
Collectible Progress Display
Collectible Progress Display
Mission cards can be collected and physically displayed at home, allowing children to see their completed chapters over time.
The growing collection makes progress visible and gives children a sense of accumulation.
A visible collection helps children recognize their effort and maintain motivation beyond a single chapter.
Mission cards can be collected and physically displayed at home, allowing children to see their completed chapters over time.
The growing collection makes progress visible and gives children a sense of accumulation.
A visible collection helps children recognize their effort and maintain motivation beyond a single chapter.
Feature 6
Feature 6
Feature 6
Peer Sharing
Peer Sharing
Peer Sharing
Children share their collected mission cards with friends and talk about which chapter they are on.
Progress becomes something to show, compare, and discuss rather than something kept private.
Sharing physical collections creates a social dimension offline, helping shift validation away from screens.
Children share their collected mission cards with friends and talk about which chapter they are on.
Progress becomes something to show, compare, and discuss rather than something kept private.
Sharing physical collections creates a social dimension offline, helping shift validation away from screens.
Feature 7
Feature 7
Feature 7
Completion & Next Delivery
Completion & Next Delivery
Completion & Next Delivery
If a child completes the mission from the previous package, the next delivery arrives with their reward card. Each new package introduces a different story theme and a new set of activities.
Completion is acknowledged in the following cycle, linking past effort to future content.
By connecting completion to the next delivery, the system builds anticipation and sustains long-term engagement.
If a child completes the mission from the previous package, the next delivery arrives with their reward card. Each new package introduces a different story theme and a new set of activities.
Completion is acknowledged in the following cycle, linking past effort to future content.
By connecting completion to the next delivery, the system builds anticipation and sustains long-term engagement.
TRIXY creates an alternative rhythm to digital consumption — one built on shared experiences, visible progress, and steady engagement. It supports children’s growth while offering families a calmer, more intentional way to spend time together.
So why LORI matters...
So why LORI matters...
TRIXY creates an alternative rhythm to digital consumption — one built on shared experiences, visible progress, and steady engagement. It supports children’s growth while offering families a calmer, more intentional way to spend time together.
TRIXY creates an alternative rhythm to digital consumption — one built on shared experiences, visible progress, and steady engagement. It supports children’s growth while offering families a calmer, more intentional way to spend time together.
By doing this project, I learned a lot…
By doing this project, I learned a lot…
Thinking beyond the object
I started by focusing on the book and the physical artifacts. Over time, I began to see that what mattered more was how the different moments connected — anticipation, completion, and continuation. The experience was shaped not only by objects, but by the sequence around them.
Good Collaboration Needs Clear Translation
Because our research, concept, and visual output were all closely connected, I had to keep translating ideas across different stages of the process. It was not enough to have a strong insight — it also had to be communicated clearly enough for the team to design around it together.
Collaboration Also Means Knowing What to Hold Onto
Working in a team also taught me that collaboration is not only about compromise. It is also about recognizing which ideas need to stay consistent, and knowing when to push for clarity so the final design does not lose its core logic.
Thinking beyond the object
I started by focusing on the book and the physical artifacts. Over time, I began to see that what mattered more was how the different moments connected — anticipation, completion, and continuation. The experience was shaped not only by objects, but by the sequence around them.
Good Collaboration Needs Clear Translation
Because our research, concept, and visual output were all closely connected, I had to keep translating ideas across different stages of the process. It was not enough to have a strong insight — it also had to be communicated clearly enough for the team to design around it together.
Collaboration Also Means Knowing What to Hold Onto
Working in a team also taught me that collaboration is not only about compromise. It is also about recognizing which ideas need to stay consistent, and knowing when to push for clarity so the final design does not lose its core logic.
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